Save Your Money In Color Brochures

Make no mistake. Color brochures are expensive. Even more so, high quality full color brochures with full color photographs top always the list of expensive brochure printing. So when you see that you will need to print color brochures for your business or project it is to be expected that you will want to do everything in your power to minimize that cost. In this special guide for color brochures, we will show you how to do just that in four simple ways.

1. Selective color printing - One good way to cut the cost of printing your color brochures is to print them using only a few select colors. The standard four color printing process these days is very expensive and printing colors selectively becomes very economical in the process. For example, if your brochure really only needs two colors for its logo and graphics while the rest is just text, then you can print your brochures using only those two colors. Most color printers do give discounts or reduced printing quotations when you say that you want to print colors selectively. So take that money saving opportunity when you can.

2. Using standard processes - Next, you can gain more savings in brochure printing by only using standard processes. This means you can save money by not deviating too much on the design and just following the standard templates and procedures for printing. This will give you the base cost which should usually be the cheapest for color brochure printing. However, when you use very deviant designs, you should expect a very high quotation for printing since customization means printers need to do extra work. So is it worth it? When you compare standard and custom jobs, using standard designs and processes can net you a 10-20% savings just because they are easier to produce while custom jobs significantly cost more. So use the standard process if you can.

3. Minimizing full color photographs - Also you can try to save money by using your full color photographs minimally. Full color pictures will always add very high costs in your brochures in terms of color printing. If you can, try to avoid this as much as possible and you should have no troubles with the finances of full color brochures. By having little to no pictures in your brochure you should be able to get a discount in four color printing, or you can alter the printing order altogether to make the cheapest quotation possible for own color brochures.

4. Providing color paper stocks - Finally, the last tip in saving money in color brochures is to just use color paper stocks. With the use of color paper you can just print in black and white for your whole brochure and still exploit the eye catching nature of colored paper stocks. This should only add in a few extra bucks to your printing which still is some big savings when you compare it with the printing cost of full color brochures.

So just follow these steps and you should pretty much be able to save money in brochure printing. Remember these tips well and you will not have to pay extra money each time you print color brochures from now on.

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About The Author Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.